Case study: The 118118.com Break Bumpers From Lost on Channel Four and E4.
Here's how it works. Say 118118.com paid £2million for the privilege of showing their mini adverts showcasing the talents of the 118118 'actors' in a rehearsal studio. Here's how they can turn this into a profit, via a pie-chart...
Now, say six million people watch Lost, as long each of the 0.8% of people who like the 118118 ad bumpers crashing into the finely honed suspense of Charlie remembering how he used to shoot crack into his balls before he met Claire create over £50 revenue each, by finding out peoples phone numbers over the web, they're in profit. It's that easy!
Tune in next time for more advertising tips, listeners!