Saturday, 18 February 2006

How Times Change, Eh?

1990: Radio 2 listeners needed a specially-made television promo featuring Derek Jameson on a Borrowers-style giant kitchen-table-and-radio studio set, explaining, in meticulous yet easy-to-follow detail, how to re-tune your radiogram to the station's new fangled FrequencyModulationotronic wavelength, now that the old-school Medium Wave transmissions were to cease, making way for the short-lived Radio 5. Just in case that was too complicated for the Radio 2 infirm key demographic, there was even an address at the end, where especially confused listeners could request a written copy of the instructions in even more laborious detail.

2006: Radio 2 listeners are implored to subscribe to RSS podcast feeds of their favourite shows, with no detailed instructions given at all.

You know, we can't help but feel there really ought to be a promo running on BBC One after Neighbours featuring Dermot O'Leary and a bookcase-sized Nano to go along with this.

Blog Archive

Popular Posts


Blog Archive