Noticed how certain BBC programmes now seem to flash up the Twitter hashtags they’d like viewers to use at the start of each show? Bit presumptuous, isn’t it? It’s like they’re saying “if you’re going to way how wonderful we are, please use this as a signifier, so we’re able to use you all as a free focus group.”
Anyway, we’ve conducted an in-depth investigation into how these hashtags are actually used during the broadcast of a sample BBC programme from tonight. Here are the results.