BBC Hyphen Update

Thanks to viewer Paul Twist for making us aware of another big name at the BBC bringing back The BBC Hyphen.

That’s right, Alan Sugar from BBC One’s weekly twatzoo The Apprentice has also brought The BBC Hyphen back out of the retirement home of punctuation, in a tweet he made earlier today.

Maybe this is just a “soft relaunch”, with the Beeb’s marketing department putting out feelers on how the public would take to it being fully reintegrated into the corporation’s branding. First Adam Curtis, and now the man who thought selling a device where it costs you ten pence every time you want to see if you’ve got any emails or not would be a huge hit, yet goes around bragging as if he’s World Business Champion for some reason.

Who next? And will it eventually lead to more retrotastic rebranding, such as the BBC website being renamed “Ceefax On-Line”? Farbeit from us to make any rash predictions, but we’re saying “yes”. That will definitely happen. Just you wait.