In order to rate the broadcasters in a purely scientific way, we're going to attempt to rate the coverage of every single match (subject to change, clearly). The marking doesn't start until the start of the tournament, so ITV don't lose any points for banging on endlessly about sodding England, and the BBC don't gain any points for actually promoting the thing properly, noticing that there's more than one country involved.
So, here goes.
Match one: Germany vs Costa Rica, Fri 9th June, broadcast on both BBC1 and UKG2.
=BBC1=
A montage of classic moments set to Super Furry Animals' Rings Around The World
+1 point.
Having Alan Shearer as one of the main punditry team. "Very much so, Gary."
-2 points.
Only showing recorded highlights of the opening ceremony, meaning we only have to endure a few minutes of tedious dancing.
+3 points.
A round-up of contenders voiced by Adrian Chiles.
+2 points.
Boris Becker is interviewed. Good, as we like him, if not just because he regularly proves that he's much funnier than Rory McGrath on They Think It's All Over. Which, of course, no-one should be watching the World Cup Special of tonight, considering that the actual World Cup is on the other side at the same time. But we can't blame BBC Sport for that, so...
+1 point.
Sigh. It doesn't look like Barry Davies is coming out of retirement for this after all, does it?
-1 point.
Lawrenson.
-2 points.
BBC1 TOTAL: +2 points
=UKG2=
Three words: "With DJ Spoony".
-5 points.
The same crappy sponsor ad bumpers for deodorant that are used on Sky Sports News.
-1 point.
A woefully unfunny 'joke' interview with 'Theo Walcott', i.e. a baby in a pram. Do you see?
-3 points.
They've got Big Ron as co-commentator. Now on one hand, he's a great big racist. On the other hand, he wouldn't say "that was the goal of the tournament..." (lengthy pause for 'comic' effect) "...so far!" after the opening goal of the first match, like Lawrenson just did. Dipping into a few minutes of UKG2's in-match coverage, it's not actually too bad. Possible salvation for the UKTV boys, there.
+1 point
UKG2 TOTAL: -8 points
BrokenTV's World Cup league table, 5.30pm Day One
BBC: 2 points
ITV: 0 points
UKG2: -8 points
With ITV still to kick off, they're already eight points clear of the drop zone, but only a couple away from top. You never know, can they pull their best coverage since 1990 out of the bag? It'll be interesting to see if ITV get marked down for their perennial achilles heel: deeply annoying sponsor bumpers.
Only the fact we don't think we'll be able to stand looking at any more of UKG2's coverage might save it from a three figure minus score before the knockout stages.















