Marketing Idiocy: Back and Forth

  • 10/22/2008 09:13:00 pm
  • By Mark Gibbings-Jones
  • 5 Comments

15th July 2008, BrandRepublic: "The Marketing profile: Tom Lucas of UKTV"

"As a marketer, Lucas is confident that his team can persuade the public that what they are doing is worth watching and he plans to boost investment in marketing, which will promote the effectiveness of individual brands over networked channels."

22nd October 2008, NotBBC Comedy Forum: "Subject: G.O,LD" (sic)

"Posted by LouLou on 13:27 22/Oct/08 :"

"I've discovred something! There is a new channel (I think it used to be gold) that called G.O.L.D that has loads of old comedy stuff."

15th July 2008, BrandRepublic: "The Marketing profile: Tom Lucas of UKTV"

"'We compete in an attention economy and need to bring personality, originality and richness to our brands to earn a place on people's viewing roster,' he says."

22nd October 2008, NotBBC Comedy Forum: "Subject: G.O,LD" (sic)

"Posted by LouLou on 13:27 22/Oct/08 :"

"I had the day off stick the other day as was able to wallow in Blackadder, Only Fools and horses and Morcambe and Wise, Bliss. Go to [web address removed - BrokenTV] to find out more."

15th July 2008, BrandRepublic: "The Marketing profile: Tom Lucas of UKTV"

"'We've been galvanised by the success of Dave and realise we have a strong role to play realising an attitude and a personality.'"

22nd October 2008, NotBBC TV & Radio Forum: "Subject: Go on Laugh Daily"

"Posted by LouLou on 13:36 22/Oct/08 :"

"I've been off sick,today, and I've found a brand new comdy channel (it on what used to be gold) and it has loads brill stuff on it. Blackadder, Dinner ladies and only fools and horses. Has antbody else seen this and what do they think?"

15th July 2008, BrandRepublic: "The Marketing profile: Tom Lucas of UKTV"

"As a marketer, Lucas is confident that his team can persuade the public that what they are doing is worth watching and he plans to boost investment in marketing"

10th July to 20th October 2008, G.O.L.D. Website Messageboards: "UKTV renames channels" (It is the third most recent post on the website's message board, has been open for over three months, and has a total of ten posts.)

"[username:] witty"

"if it's not broken DON'T fix it
worst renaming,rebrandin0g ever!!"

[Summary of thread posts:
Overtly negative: 4
"But what about the non-crime drama?": 5
"Well, maybe it could be good if they showed some interesting comedy programmes": 1
Overtly positive: 0]

15th July 2008, BrandRepublic: "The Marketing profile: Tom Lucas of UKTV"

"The coming months are likely to be a whirlwind of activity for UKTV, but Lucas is confident that his brands will stand out from the crowd."

22nd October 2008, NotBBC Comedy Forum: "Subject: G.O,LD" (sic)

"Posted by moss [co-moderator of NotBBC fora] on 14:43 22/Oct/08 :

What gets me is that people always do this kind of thing using their PR email addresses..."



Ah, guerilla marketing. When it's good, it's actually a worthwhile and occasionally excellent thing. Like this:


Good.

Or this:


Good.

Or this:


Good.

But when you entrust your brand to a bunch of idiots? Well.


Not good.

Never mind the fact that it's an utterly pathetic idea ("that's right, give our agency the contract and thanks to our cleverly subversive creative team placing messages on internet forumses, YOUR TV channel could soon have an extra thirty or so viewers. Aah, but they'll be the right kind of thirty new viewers"). It's that 'LouLou' hasn't even bothered to take a cursory look at the forum in question, let alone chip in with posts in a few unrelated threads before chancing her arm. Aside from anything else, the members of NotBBC can pretty much manage to spell words like 'discovered'. I mean, that sort of post would even look out of place on DigitalSpy's forum. At least unless 'LouLou' added a sentence complaining about muslims and how the BBC loves them while hating everyone else, anyway.

Oh, what the heck. One more quote and a couple of links.


22nd October 2008, NotBBC Comedy Forum: "Subject: G.O,LD" (sic)

"Subject: Re: Go on Laugh Daily
Posted by flamingkitties on 13:59 22/Oct/08 :"

"There's a law against this.
No, really."


And Flamingkitties is quite right, too.

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