Thought For The Femtosecond

  • 6/20/2008 01:12:00 am
  • By Mark Gibbings-Jones

Why are the people behind the advertising campaigns for WKD so keen to market it aggressively at the 25-49 year old 'bloke' demographic when it's chiefly purchased by teenage girls?

Now, we're sure we're not the first to make this observation, but the current woeful advert ("Ha ha! Man flu! Not that it was funny when Manstrokewoman did the same joke ages ago, but still! Cor, we are rubbish aren't we blokes? Eh? Right, I'm off to buy a copy of FHM") is a new low. Admittedly, it's a difficult thing to quantify, but if your average WKD advert is 60% as bad as mass genocide, this new advert easily tops the 70%-as-bad mark. It's not as if anyone actually thought the woman in the advert actually was a nurse at the beginning, unless they're so out of touch they also think hospitals genuinely allow patients the opulance of really comfy duvets and lots of fluffy pillows.

Coming soon in Great Unexplained Mysteries in Advertising (2)

Is there a full-length version of the current Halifax advert where they get boarded by The Crimson Permanent Assurance and slaughtered for nicking their gag? And if not, why not?

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